Do a search for your city and your state. Now you have the self-reported locations of the account’s Twitter followers, but you can’t yet map them since we don’t have any supplementary data to tell R where / how to plot an entry like SF (the location I report in my Twitter bio). We’ll do that by creating segments in GA for all of your platforms. Tweepsmap allows you to analyze twitter accounts that you do not own, and gain accurate insight on influencer interactions and personality so you can build beneficial relationships in advancing your brand or campaign. Most importantly, you’re going to have a “location” column, which you can use to filter and sort through your followers. Again, you’re not going to be 100% accurate with your data because people can pick whatever location they like, spoof it with mobile app GPS simulators, and the like. to create reports. At first you’re greeted with a 28 day summary including data on your tweet count, impressions, profile visits, mentions, and followers. This will show you where your Twitter followers are. This occurs when followers from the original/other location want to stay involved with the brand and choose to follow the other location’s account. Login on your phone and navigate to your profile page. Now, location isn’t always a sure-fire indicator – heck, it’s not always a good indicator at all – but it’s still worth knowing. If you want to narrow it down, you can click to sort by state/province, or even down to the city level. The people who engage with your page, the people most likely to be current or future customers, need to be where your brand is. This number is reflected across a 28-day period and is updated daily. Still, you’ll be able to see a good chunk of your local followers. Make a determination whether or not they’re liable to be real or fake, judging by their content and their information. Copyright 2021 Follows.com. Engagement from China won’t help if you only sell in the US. The paid versions expand the functionality of the free version. Get more real followers on your business or Switch over to the “people engaged” tab. At this time, results are ordered with the most recent following first — however, this ordering is subject to unannounced change and eventual consistency issues. It’s always better to attract, target, and engage with local followers who are more likely to take advantage of your services, and more likely to give you preferential treatment because you’re local to them. For less than 50 cents per Analyze twitter followers and tweets of any twitter account. Once the order comes in, you’ll be ready to wow them by following the steps outlined above. For larger businesses, geographic location is important because you want to know the demographics of your users. Some accounts are strange bots that no one knows what to make of. Targeting people who live in your country ensures that you don’t accidentally reach travelers or other people temporarily in your location. That’s all in the free version. As stated previously, anyone can hit the Follow button, but the people who engage with your brand beyond that are the people most likely to be current or future customers. Track how your Twitter Cards drive clicks, app installs, and Retweets. Check that it’s an issue: If you have a lot of followers from a country you don’t service, maybe you should! Look at the chart at the bottom –you’ll see what country your fans are located in. Throughout the research outlined above for each channel, we’ve recommended reviewing both your followers and your engaged followers. By becoming an engaged and interesting brand, you can gain new followers. This will show you the followers who have listed those locations as their locations. What you’re going to want to do once you have the paid account set up is go to your profile and let it analyze your data. Switch from All Twitter users to Your followers, and select Demographics. Use Twitter analytics tools to find out what frequency rate works best for your brand. Improve your social media presence. Seven times on Monday, once on Tuesday - you'll quickly lose followers. It’s available to all users and can be a great first step to understanding how your tweets perform. Premium is going to cost you $20 for a month if you buy just a single month, or cheaper if you go for a bulk plan. I can zoom in further and see that eight of them are out in El Reno, nine are down in Chickasha, 29 are over in Shawnee, and so forth. Feel free to let me know if that’s the case. The audience insights derived from these tools will tell you information regarding audience location, audience age, … The caveat here is that your data isn’t always going to be 100% accurate. Maybe you have a brand advocate locally who moved there and stayed following you. To be clear, the basic mapping functionality we’re using here is available for accounts of any size for free. I’ve listed three options you can use to improve your marketing. I’m going to skip all of that and just forward you to a service that does it for you. Follower Tracking. Followers; At a glance you can ... Click the Events link and choose a specific date, event category, and location for analysis. Followers. San Francisco Analyze your Twitter followers: gender, geographical location, top influencers. Pull the list of followers far outside your demographics and, one by one, visit their profiles. A brand can build a following in areas where they don’t market. If you tweet — whether as a company, brand, or individual — you can get full Twitter analytics on your tweets and followers. Platforms offer variations on location targeting, with opportunities to reach people whose main location is your country or people that are in your country. If all else fails, call in the experts: If you’ve checked your settings and monitored your traffic and you’re still stumped, call in SHIFT! Starting with your fans – these are the people who like your page. Your followers are important, but similar to Facebook, it’s also important to know who is engaging with your page, and not just following. It’s not going to be content focused on your brand, most of the time. But what about the fans in other countries – is that a problem? Analyze. Once you analyze the location of your followers, you next need to look at who is coming to your site from your posts. Twitter Analytics: using gender, location and interests to steer real estate content strategy How to build an audience relevant to your local market by Sue Koch Geo guidelines – Twitter Developers. Not only does Twitter Analytics have top interest graphs it has demographics Lifestyle and even what wireless carrier your followers use. People who see and interact with your content most likely came upon it in their search results. Are they people who can engage with you and enhance your brand? A small local business in California is unlikely to have any real, good followers from India. When you sign in and authorize the app, it pulls your follower list and maps them by country on an actual map. Get more in-depth analysis on TrueSocialMetrics. Here's how: To start, browse to the TweepsMap Web site, then click on the red "Analyze and Map My Followers" button. Repeat the process until you pinpoint qualities that consistently encourage follower interaction . Save hundreds of dollars from Twitter, Instagram, and Facebook ads and let us grow your profile for a fraction of the cost! For example, you can find which local followers have the largest audiences. You can choose between All audiences and Your followers, and it is important that you look at the geographic data for both. Search Twitter for Tweets. I wouldn’t necessarily go and remove these followers. Twitter Analytics Foller.me is a Twitter analytics application that gives you rich insights about any public Twitter profile. Our proprietary algorithm maps your followers accurately and interactively: Map your followers by country, state or city Create … Subscribe to Followerwonk. Optimize. Profile visits. Informed analysis of followers has resulted in tremendous ROI for your Twitter campaign, and this is the reason we are witnessing an ever-growing industry-wide demand for Twitter Analytical services. My analysis at the state level shows that I have a few followers in Alaska, but at the city level, it shows nothing. If you’re looking to filter your followers, this is one way to do it. However, there is one reason you might want to delete them. There you can see a breakdown of your audience demographics and locations. Just try not to be too creepy; people don’t appreciate it when a brand goes overboard. Foller.me is a Twitter analytics application that helps users with informative data of any public Twitter profile. twint -u evoespueblo --followers --user-full -o evoesfoll.csv --csv. This will show you where your Twitter followers are. The second option is another map, but rather than mapping your existing followers to a geographic location in order to see where your audience is, you’re looking at Twitter users in general and looking for chances to find new followers. Instagram offers insights, but only on the app. In Twitter Analytics, navigate to the Audience Insights section. Explore the interests, locations, and demographics of your followers. This will show you the followers who have listed those locations as their locations. For example, name, handle, verification, account creation date, followers, following, bio, location and more. What you can do, though, is zoom in. The northeastern United States has somewhere around 155,000 tweets at the moment, but that covers everywhere from Oklahoma to Florida to New York. [email protected]. I’ll note costs when I find them, though as with anything you read online, it’s possible they have changed since I wrote this. Then click on a specific event for even more information. You want your fans to be paying customers, and if most of them are where you can’t sell, your time and efforts (and therefore money) are being wasted on people who can’t buy. For instance, Sprout’s Twitter analytics software will allow you to see important data about your followers like engagement, popular hashtags, conversation history, audience demographics and more. In order to find out more information beyond demographics, it’s helpful to use a third party tool. This is known as “data mining.” Data can come from anywhere. You want to be able to see where they’re coming from, so you know how to reach out to them. Alternatively, you can access your Twitter analytics through this direct link: analytics.twitter.com. Well, you get to see who is local to you, and can then filter that data in further ways. (This will require you have the proper permissions for this account.). Even if you have a mix of fans around the world, the overwhelming majority of people interacting with your page should be in your country. This method is most useful for small and mid sized businesses with local audience, who want to find people locally they can engage with. If you have not signup for a free access, you can do so by clicking here. Contrast your relationships with your competitors and friends. Instagram offers broad insights on just followers, and not on engaged followers. New York Say, for example, your small business is located in Oklahoma City. What you should be doing is looking for relatively generic content you can add something to, and get people to engage back. It’s up to you what you do from there. No thanks, I don’t have a blog and I don’t want followers. Scroll to the bottom to find country and region. The remaining three options all require a tool I’m quite fond of called Twitonomy. These are the people engaging with your brand’s Facebook page – talking about it, clicking on your posts, commenting on your page, etc. I have been using social media for a while now. logo are all registered trademarks of their respective owners. Tracking Twitter analytics means your brand doesn’t have to guess. Gain insight into the shared interests, behaviors, and values unifying a person’s entire Twitter follower list, and find ways to expand your network. The internet allows everyone be everywhere, and as a world we’ve never been more connected – make sure those connections are working in your favor. I will also provide a paid method to download your very own Twitter Followers Analytics report using FollowersAnalysis. If you have a bunch of followers from Canada, you can question how useful those followers are going to be. Are they followers that just boost your follower count while doing their own thing? Use a Map to Find New Potential Followers, 3. Find most influential, dormant, old, and more. This is a US brand, but most of its followers are in the United Kingdom. In Twitter Analytics, navigate to the Audience Insights section. In Twitter Analytics, navigate to the Audience Insights section. Zoom in on your location and see what’s going on around your specific area. Red flag? From there, select the People section from the left-hand column. Maybe it’s an indicator of a new market you can expand and reach out into. It is a unique application compared to any other social media analytics tools. This is Twitter’s very own analytics tool. Here’s what you see in a glimpse, upon login into Twitter Analytics. You also want to be able to use location as a possible filter for fake followers. However, in order to get the data you want out of it, you’ll need to pay for a premium account. With this data, you can do a bunch of different sorts. 6 Tools To Analyze Your Twitter Followers 1. Heck, in the time it took me to write this paragraph, there hve been almost 5,000 new tweets. Therefore, it is important to focus on the audience you reach rather than exclusively your followers. You can see what percentage of your followers are in what countries. Research and Analysis. Comments? Boston Rather than limiting your newsfeed to only the recent content from people and pages that you follow, Pinterest operates on a more interest-based approach. There are a number of ways you can use the dashboard to drive your decision-making process: Refine your content: By analyzing which Tweets organically get the most impressions and engagement, you can start to see trends. Twitter collects metadata about the locations of its users via their internet browsers and mobile devices. If you zoom all the way back out, you’ll see that there are a lot of random sub-10 tweet circles in strange places around the map. Check if you have crossovers from other locations: If you are an international brand and have different websites or social pages for the different countries you operate in, you may experience location crossovers. It’s called the One Million Tweet Map, and what it does is monitors the most recent million tweets on Twitter. Thoughts? When you download the data from Twitonomy, you get a lot more than just what it lists in the box. Get unlimited searches, download reports, and access track and sort. It’s ok if they aren’t all in one location, but the majority of fans should be in your country of operation. Match your activities to gains and losses in followers to give your followers what they like best. We gather near real-time data about topics, mentions, hashtags, followers, location and … What exactly you do with all this data is, of course, up to you. All rights reserved. Twitter Analytics. Feel free to let me know if that’s the case. When it comes down to it, Pinterest is more of a search engine than a social media network – choosing popularity (and in their eyes, quality) over newness. The first option is to look for the followers you have that are local to your region. This could be an opportunity to tap into new market in a location that has shown to be interested in your services. Now, it’s only $5, which isn’t a bad fee, so feel free to do it. Login with Twitter and we'll overlay your follow status. Step 4: Geocode Followers’ Locations. Deep, location focused analysis of influencers and any account. Note that there isn’t really any data there on location; that’s fine. Geographic location is very important for a lot of small businesses. Why would you do this? If most of your followers are from a different country, but most of your engaged users are from the correct country, then that’s not necessarily a problem. Twitter analytics. Most businesses deal with gigabytes of user, product, and location data. Alternatively, the number of followers can be obtained from the Twitter API to have relatively homogenous values at the time of analysis. Follow and unfollow in … If you were asked for a location breakdown of your social media audiences, would you be able to provide that? It’s just the detailed analytics and scheduling options – the options that turn this service into an all-in-one dashboard – that require payment. Navigate to the Insights section of your business’s Facebook page. This is an amazing volume of data, and you can watch the map just pulse with new engagement throughout the day. Let’s start by finding all tweets that use the #rstats hashtag. Now you are ready to search twitter for recent tweets! Twitter analytics has great insights into what your followers are looking for. Are they mostly in your brand’s country? Track twitter followers history like verified followers, top followers, followers location, etc. The first step to big data analytics is gathering the data itself. This provides full follower information. ... Other places to find Twitter analytics. Label them local influencers and work to engage with them in a way that brings you further benefit. From social media audits, follower growth, social campaigns, and more, we’ve got what it takes to get your social media accounts back on track. Create a new segment each for Facebook, Twitter, Instagram, and Pinterest. You have social listening services to find that kind of content anyways. The goal of this analysis is to hit home runs with your tweets, rather than blindly swing at the ball. Plans scale up form there, giving you more scheduling, access to more than one account, and higher follower limits, for $20, $40, $100, and enterprise-level scaled plans. They have a pretty unique geographically-centered platform that starts by mapping your followers to location. Let me explain. For example, if you see that Twitter engagement and impressions peak each Friday, always schedule and publish posts for Friday. 2. Setting the source to the platform and then excluding all paid mediums ensures that all organic and referral traffic from the platform: Those are the settings we use in all of our paid campaigns; set yours accordingly. Leave a reply! Once all of the boxes have filled in – it should only take a few seconds – you should find the “followers” section on the side. Some people think it’s amusing to claim to tweet from Antarctica. Oh, sure, there could be some immigrants who have moved to your area and who use Twitter, and that’s fine. GET followers/list Returns a cursored collection of user objects for users following the specified user. Now that you know where the people interacting with your brand are from, let’s analyze what it means. If your Twitter analytics impressions are lowest on Sundays, avoid posting content you want lots of your followers to engage with on that day. Twitter’s analytics helps you understand how the content you share on Twitter grows your business. I’ve tried to explain how you can gain an advantage from each, though, so test them out and see if they can give your markeitng an edge. From there, it’s a bit of a variable process. You can’t go wrong with free tools, right? The Twitter logo, the Instagram logo, and the Facebook Questions for us? The Followers component of Twitter Analytics offers insights that third-party services can’t necessarily provide. Twitter analytics. From there, it allows you to run hashtag searches, set up a tweet alert, track follows and unfollows on a weekly basis, unfollow accounts, schedule up to ten tweets, and generate some additional analytics reports. Continue to monitor the account and confirm that any continued growth is due to followers in your own country. When you filter out followers by location, you should keep an eye out for locations that truly can’t matter to your brand. To achieve success with Twitter marketing, you need to closely measure the impact created so far. It also shows how it compares to the last 28-day period, along with a mini graph displaying this data over time. Fake accounts you can go ahead and block and, if you’re feeling saucy, report. It shows you are reaching the right people, people who are interested in becoming paying clients, and are located in areas that allow them to do so. However, it’s not free, so I can see why some users would prefer not to. TweepsMap is a free service available to anyone, with only a few restrictions. The first option is to look for the followers you have that are local to your region. By using Follows.com, you agree to our Terms and our This will show you the people who like your brand enough to engage with you, and are much more likely to be current or future customers – make sure that you can reach them. On the left sidebar, click on “More” then “Analytics”. Instead, a free Twitter analytics tool or a comprehensive Twitter dashboard can help you understand whether or not you are attracting the right audience. EXPLORE. Twitter follower analysis includes Most active and popular followers, Followers last tweet date, Followers' account age, etc. I can zoom in and see that there are about 1,000 tweets in the most recent million in the boundaries of the city. Notice below you use the rtweet::search_tweets() function to search.search_tweets() requires the following arguments: q: the query word that you want to look for n: the number of tweets that you want returned. Another drawback is the city-level analysis, which only works if the users in question have specified a city. Each time you click a circle, you zoom in to the level of that circle and see additional subdivisions inside it. Select the Insights button at the top, and scroll down to the followers section. When using the number of followers as a rough proxy of the overall potential audience of a Twitter user we suggest using the maximum number of followers per account in Altmetric.com. ... Name, username, Profile URL, Location and many more; Get millions of followers data of a Twitter account in a single file or multiple CSV/excel files. personal Twitter account. Perform tweet analysis to track most retweeted tweets, tweet count and word cloud of tweets. When you get down to the level where the circles are white instead of blue, you can click the circles and see the actual tweets recorded and used for the map. Still, you can get some interesting local engagement and manually pull in a few followers. Access information on influencers, competitors, partners and potential leads. Twitter analytics lets businesses and marketers analyze their tweets and understand their followers. Take a look at your map – is it mostly lit up in your country? Followers' Demographics Run a report on virtually any Twitter handle to get a breakdown of their followers’ genders, generations, and ethnicities . Privacy Policy. Each technique has pros and cons, though by far the biggest con for all of these is having to pay for most of it. Pinterest operates differently from other social platforms. Pinterest is relatively new to the analytics game, but you are able to check location and other demographics. It’s $5 a month. You're using a free version of Followerwonk. We are not affiliated with Twitter, Instagram, or Facebook. day, we'll help you get dozens of new followers daily. View the daily Twitter analytics, track progress charts, view future predictions, Twitter top charts, Twitter influencers, & more! There’s only one downside to this map; the free version doesn’t actually tell you who is where. Your followers are just the people who follow your profile, and All audiences are the full audience of people your pins actually reach. It is unique in terms that the application gathers almost real-time data of mentions, topics, hashtags, location, followers, etc. People aren’t tweeting about you constantly. Hopefully one or two of these methods of sorting out followers will be helpful to you. What you want to do is click the orange button that says download. The map starts all zoomed out, and shows large circles for clusters of tweets. Do a search for your city and your state. To see that, you need to sign up for the $5 starter plan. Switch from Your followers to Your organic audience, and add the filter of “Engaged”. Scroll to the bottom to find country and region. Gaining a lot of followers is all well and good, but if you’re a small local business in California and you’re getting mostly followers from Spain, who is going to care? The second thing you can do with the data you pull from Twitonomy is filter it for locations that are clearly outside of your areas. On the Pinterest Analytics page, select People you reach. On the other hand, some of them may be spam bots, click farm workers, or fake accounts that weren’t smart enough to put locations more regional into their bots. We grow authority profiles for thousands of businesses, from local companies to Fortune 500s. Check your ad settings: If you’re running paid campaigns, make sure that they are set to exclusively target your country. What I’ve done here is come up with five different ways you can compile location and follower data, compare it, and use it to your marketing advantage. That means that the majority of people who have taken the effort to actively engage with the brand, not just passively follow, are possible customers/clients. A post that has a year of being shared and viewed is more likely to be seen than a recent post; it has proven itself to be popular and high quality, whereas the new pin has no such track record. Normally, if you would want to put your followers on a map, you would have to do some pretty complicated custom coding with a list of your followers pulled from Twitter and, probably, a Google Maps API. As such, the state/province level is probably the most accurate and useful for most businesses. The service in question is TweepsMap. See, on Twitter, you can put whatever geographic location you want as your location. Last time, we discussed the relationship between customer value and location, and how to determine if your customers’ locations are affecting your bottom line. © 2021 SHIFT Communications, an AVENIR GLOBAL company. Twitter provides analytics for their advertisers (and potential ones too). Take a look at the same brand’s engaged followers: We can see that most of the people engaging with the brand are in the US. The idea, in general, is to look for content you can engage with as your brand. Switch from All Twitter users to Your followers, and select Demographics. I recommend using the free version for now and going from there. For further analysis of Evo Morales followers, we can use a command such as. Identify Geographically Local Followers, How Businesses Can Connect With Local Customers on Twitter, 5 Alternatives to Tweepi to Help Grow Your Twitter Profile, 7 Ways to Steal Your Competitors Instagram Followers, 5 Ways to Sort Your Twitter Followers by Country and Location. Use your discretion. Maybe it’s local followers listing their previous hometown. It’s easy to follow a page, it takes a lot more to actually engage with the page. Furthermore, traffic data for Instagram will be limited to people who visit your site from the link listed in your profile, as you are unable to add links to non-paid posts.